Twitter Blues Makes Producer Skip Press Release of Film

Posted by admin on May 9th, 2010 | 0 comments

It seems that the opinions that are being aired by movie critics on Twitter and Facebook have made producers think twice about releasing the movie to the press in advance. Producer Sajid Nadiadwala of Housefull fame has done away with press screening of his movie Housefull. His reasons are that the reviews could be scathing to the fortunes of the film.

Sajid Nadiadwala defended his viewpoint stating, “When my last film Kambhakkt Ishq was released, the reviews were up on a day before, on Thursday. None of them did my film any good. Now we have Twitter where comments are spread faster than viruses on the computer. It may sound arrogant but I’m not holding press shows because my film can’t afford the criticism.”

But then doesn’t it show clear lack of confidence that his film is good enough? Says Sajid, “My film has a monkey slapping Akshay Kumar, a dog, a tiger and sleepwalking father who suddenly comes awake to sing, ‘Papa Jag Jayega‘. It isn’t the most logical of films. It’s for the masses. So let the critics watch it with the masses on Friday.”

Nadiadwala however, has been polite enough to call up every movie critic in Mumbai personally to explain his stand. “I hope they understand. They’re all my friends. In fact I have made the stars of my next film Anjaana Anjaani sign a NDA (non disclosure agreement) to keep information away from Twitter. If critics are willing to do the same I’d be happy to show them my film in advance. But the habit of tweeting and posting comments on new films on Facebook has to stop. It’s very damaging.”