Khatta Meetha a Big Hit

Posted by admin on Jul 30th, 2010 | 1 comment

It is official: Khatta Meetha is one of the biggest hits of 2010 so far. The critics panned it but the public loved it. Akshay Kumar has done it again and he is happy with the way the movie has performed at the box office. The ‘common man’ performance of Akshay has been so well received by the common man that though the multiplexes have not really cared much, the single screens are making a lot of money.

The film actually turned out to be commercially successful even before its release. The film was made in just Rs. 30 crore, which is much lesser, compared to the budget of the present-day films. A TV channel paid Rs. 12 crore for the rights, the overseas rights were Rs. 5 crore, music fetched Rs. 4 crore and the home video rights got the movie Rs.2 crore. To total it all, the film has made Rs. 23 before its release. A source says, “Khatta Meetha was made with a budget of Rs 30 crore (including print and publicity) and has already made Rs 48 crore in pre-sold rights and digital revenues even before the movie hit screens on Friday.”

Priyadarshan believes that the fact that the movie hit it right with the common man was the reason for its success. Akshay agrees, “It turned out to be a win-win situation as they bought the film under recession. If my distributors are happy I am happy. Also I’m pleased that the film has worked with the masses. The film is about the common man and if they have liked it, that works for me.”

Khatta Meetha has worked on the model set by last year’s big hit Wanted (Salman Khan starer) that was panned by critics but was the second money-maker after 3 Idiots.