Kiran Rao’s Amazing Marketing Strategy for Dhobi-Ghaat

Kiran Rao’s Amazing Marketing Strategy for Dhobi-Ghaat

Aamir Khan always has been the big daddy, getting his Math and Science right when it comes to marketing his films, irrespective of him acting, producing or directing it. But then his wife, Kiran Rao seems to be two steps ahead when it comes to promoting a film. Or is it that Aamir has learnt this art from his wife? We think so, consider this.

For Dhobi Ghat, Kiran Rao will personally write post cards to al her friends in the media and colleagues. In the film Kiran will share her personal experiences while shooting the film and interesting facts about Mumbai-The City of Dreams. The first post card will carry an invite to the media fraternity to check out the first look of the film that unveils on November 17 in Mumbai. Dhobi Ghaat is scheduled to release on January 21, 2011.


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